Elon Musk mentioned on Sunday that Twitter is planning to supply a higher-priced Blue subscription that may have zero advertisements.
Musk, who acquired Twitter in October 2022 in a deal price $44 billion, didn’t say how a lot the brand new tier will value, nor when it’s going to launch.
Twitter Blue at the moment prices $11 a month for iOS and Android customers, and $8 a month for sign-ups made through the net. An annual fee for net signups is obtainable for $84. The upper charges for iOS and Android is Twitter’s manner of coping with the minimize that Apple and Google take for purchases made through their app shops.
The premium tier is meant to indicate half the variety of advertisements which might be at the moment proven to customers on the free tier, although Twitter has reportedly but to make the change. The brand new pricier tier, alternatively, will eliminate advertisements altogether.
In a follow-up tweet on Sunday, Twitter CEO Musk additionally mentioned that advertisements on the platform are “too frequent and too massive,” promising that the San Francisco-based platform will likely be “taking steps to deal with each in coming weeks.”
Final spring, when Musk made public his plan to amass Twitter, he forecast that advertisements on the service would change into much less of a income driver for the corporate by 2028, accounting for 45% of complete revenue, down from 90% in 2020. As a substitute, he mentioned it was his plan to make use of subscriptions to drive income, a press release that led to a revamp of Twitter Blue towards the tip of final 12 months.
Present options for the premium Blue tier embrace a verification checkmark (awarded following a verification test), an undo-tweet possibility, bookmark folders for organizing bookmarked tweets, customized app icons so you possibly can change how your Twitter icon seems in your telephone, shade themes to vary the look of the app, and management over what seems in your navigation bar. Lastly, there’s the flexibility to add movies of as much as 60 minutes through net, or 10 minutes through iOS and Android, in comparison with 4 minutes with out a subscription.
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